Have you turned to your Facebook friends for comments before buying a car or deciding what dealership to go to? If so, two recent studies suggest that you are not alone. And, if these studies are on the mark, then the car buying and selling process may be in the middle of a significant evolution.
The second study, conducted by Ebay Motors, surveyed over 1,000 US adults. The bottom line? Generation Y, those born between 1980 and 2000, skip the showroom and turn to social media when purchasing a car. In fact, a staggering 94% of Generation Y car shoppers turn to the internet when shopping for a new car or truck. More than 33% use mobile devices, compared to 19% of older car shoppers. And, only 13% prefer to visit dealerships when car shopping and 1 in 5 said that they would even be comfortable with going through the entire car buying process online.
What does this mean for car dealerships? If they want to keep or gain their market share, then they have no choice but to focus on online advertising, including Facebook. Additionally, a car dealer's internet reputation may be just as important, if not more important, than word of mouth. So, smart car dealers will likely begin focusing on online reputation management through firms like Digital Air Strike, if they have not already.
So, before purchasing your new or used car or truck, take a look online at the reviews for your local car dealerships. You may be surprised what you find.
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